UPSL Midwest Instagram Campaign


The UPSL is North America’s largest pro-development soccer league — a vital bridge

between grassroots talent and the pro game. With nearly 400 clubs and players from 90+ nations,

it’s where ambition, diversity, and opportunity fuel the next generation of the sport.

Soccer team in yellow jerseys gathers with coaching staff for group photo with USL league sign on field.

GOALS

The main objective was to build a consistent and engaging Instagram presence for the UPSL Midwest region — one that reflected the league’s energy and diversity across eight states. The focus was on increasing digital visibility through well-designed, on-brand content while fostering stronger community engagement throughout two competitive seasons.

STRATEGY

Over three full seasons, I managed the complete digital presence of the UPSL Midwest Instagram page — from content creation to community building. The goal was to make the page not just informative, but engaging and regionally relevant.



- Developed and maintained a consistent weekly content schedule:

Mon: Top Scorers | Tue & Thu: Crowd-Sourced Content | Wed: Standings | Fri: Match Schedules

- Designed all visuals using Canva and Adobe Creative Suite, crafting a clear and cohesive visual identity for the league.

- Practiced direct outreach to clubs—encouraging content contributions and helping build a small creator network within the league.

- Actively led community engagement: managed DMs and comments, initiated highlight reel collaborations, and coordinated with teams across Midwest regions.

- Engaged a multi-state audience—from Chicago to Detroit to Kansas — boosting awareness and league identity across 8 key Midwest regions.

- Scaled the league’s digital footprint, transforming a modest page into a regional hub that consistently crossed 150K+ monthly views, with peaks above 200K.

GRAPHICS & POST HIGHLIGHTS

Soccer team in yellow uniforms celebrating with a trophy during nighttime.
Soccer team players celebrating together in white uniforms with Mercy Health sponsorship.
2023 UPSL Ohio/Indy Conference Champions promotional poster with players in yellow jerseys.
Soccer formation lineup showing team of the week with blue and white team logos arranged in a 4-3-3 tactical setup.
Soccer player on empty field holding championship trophy at Lower.com Field.
Gold and black Team of the Year lineup formation graphic with team logos and player positions.
Soccer team of the week lineup displayed in formation diagram on dark background with logos and player positions marked.
Group of coaches posing with trophy on field at Lower.com Field at night.
Stadium scoreboard showing match details for USL quarterfinals.

THE RESULTS

Social media profile for UPSL Midwest soccer displaying post counts and follower statistics.

The curated presence built over two seasons of content and strategy.

Instagram insights dashboard showing performance metrics and available tools.

Performance insights from the final weeks—strong reach and engagement.

Interested in growing your reach like this? Get in touch.

Contact Me